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Tasked with creating a rebrand for an online workout portal called BodyRock.
Below are mood boards that were created to help explore different "territories" to find the right expression for the brand. Since mood boards can be difficult to understand we incorporated elements one might see in the final web design such as buttons, sliders, photography, headline treatments, language and content modules.
The brand expression will needed to convert was slightly rebellious yet credible, helpful, inclusive, friendly, and energetic.
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